I've worked with far too many clients who've been scared to approach social media to grow their businesses. I don't blame them for being cautious. Many small-to-medium business owners try to manage their social media in house or hire a consultant who is not results driven.

As a result, many of these businesses spend a lot of time and money for very little to no return on their investment. This video is designed to help you understand what you need to do in-house and what to look for in a consultant when you want to approach social media to help increase your bottom line.

The sad part about all this reluctance is that social media is insanely powerful and driving awareness, engagement, and sales for almost every type of business imagineable. If you know what you are doing or have hired a consultant who knows how to get you the results you want, you'll wish you had started earlier.

And I'm not speaking just from the perspective of my clients. My business has benefited tremendously from my team's work on social media. This is especially true when you consider how heavily YouTube and Facebook have driven our product sales in the last two years alone.

If you are reading this and your business is still dragging its feet to jump into the social media world, let this blog and its video encourage you to jump in guns blazing!