Rookie entrepreneurs often make mistakes when it comes to sales. If that describes you, worry not. It's not all your fault. Life does a fairly poor job at preparing us to run successful businesses. Here's some tips to help.
When you are just starting out in sales, remember that all great sales people understand the power of empathy. Customers want to buy, but they do not want to be sold to. You have to be a master detective who can uncover your client's most significant problems and then position yourself as the solution to those problems.