The Essential Drucker by Peter Drucker

The Essential Drucker by Peter Drucker

 

Experience 60 years of Peter Drucker's essential writings on business and management in one volume.

One of my favorite aspects of The Essential Drucker is Peter's take on entrepreneurial strategies. You can either:

1. Be First - Be the first brand your customer thinks of when they think of what you do. An example would be Social Media. The first thing that comes to most people's minds might be Facebook in this regard.

2. Hitting Them Where They Aint - Find a customer that your competitor doesn't serve well and find a unique way to serve them with your products and services. This is a huge part of my agency's business strategy. We provide more high-value products for free than our competitors and provide more personalized training than most. Think about how you can differentiate yourself from your competitors (even if you are not in business for yourself).

3. Finding and occupying a specialized "ecological niche" - How can you take pedestrian products and services and augment them to fit a specialized niche of people? An example of this I use with my students fairly often is The Angry Video Game Nerd. He is a film maker who uses video games as a backdrop to his presentations thus attracting a very specialized group of video game fans to his films.

4. Changing the economic characteristics of a product, a market, or an industry - One of the markets my business plays in focuses on providing education for a premium price. I disrupt the market by providing the bulk of what other provide for free thus giving me more trust and rapport with my customers when I actually do sell something.

Save Money On Your Physical And Audio Books With These Offers

We believe impacting the world in a positive way is easier than most people believe.

First, we work on developing ourselves spiritually, physically, emotionally and financially.

Then we pass that developed strength on to our families and communities.

And through our families and communities, we change change the world one soul at a time