Compelling People by John Neffinger and Matthew Kohut

Compelling People by John Neffinger and Matthew Kohut


The hidden qualities that make us influential.

I feel like this picture perfectly sums up why Compelling People is an important book to have in your arsenal of knowledge.

The most compelling and attractive people in the world exhibit a high level of strength and warmth. Think of strength as the trait associated with confidence, competence, and authority. Think of warmth as the trait associated with compassion, empathy, and love.

If you are like most people, you exhibit one of these fairly well and are weak in the other trait. I know I've always been good at strength, but have had to work really hard to step up my warmth game. However, working on warmth has helped me tremendously in my business and personal life.

Reading Compelling People will help you develop both of these traits to a very high level.

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We believe impacting the world in a positive way is easier than most people believe.

First, we work on developing ourselves spiritually, physically, emotionally and financially.

Then we pass that developed strength on to our families and communities.

And through our families and communities, we change change the world one soul at a time